Why Everybody Should Wear Skinny Jeans
The irony of this commercial is the typical skinny jeans wearer would opt for a full-bodied craft beer that you’ve never even heard of and respectfully decline this spring water being bottled and labeled as Miller Lite.
It wasn’t that long ago that Levi’s had their grand debut of the ‘Ex-Girlfriend’ jean. A play off of the ‘boyfriend’ jeans meant for women, the ‘Ex-Girlfriend’ jean is for men who have an edgy style and wanted the all-snug fit of their old girlfriends jean (plus some breathing room on the rise). As a fan and wearer of skinny jeans for over 8 years now, I had a quick look and moved on. These skinny jeans were really nothing revolutionary…
But I was wrong. I searched for the jeans again today on Google to have another look and what I found was surprising. These jeans were revolutionary – in terms of marketing. All it took was a clever name and it seems like the whole Western world had finally became aware of the existence of skinny jeans. These jeans have been featured (mockingly) on hundreds of blogs and the Ellen show, while beer commercials ridicule those who wear them. Reading vulgar and hateful comments and listening to pointless rants about how no true man wears skinny jeans have made me realize that the mainstream consumer is extremely hypocritical when it comes to fashion and they don’t even know it.
Marco Athletics (Beta)
Marco’s the man. He’s been a huge fitness/health asset to us and he’s helped us in our quest to pack on a lot of pounds — 45lbs to be exact, if you add up Jared and I’s muscle gain. As a personal trainer you’d be hard pressed to find better… and no one does presses harder? I can’t really figure out how to make that joke work. So here’s what we did:
After several rounds of thumbnails and sketches we made him this awesome logo of a runner (okay the runner did look a bit like a prancer). I raised the concern that it might look a little dandy for his football playing target audience. He agreed. I went back and created this really great leaping man. We then decided to opt for just the legs. Marco deals with athletics and performance more so than aesthetics and bodybuilding, like we do. We felt the legs better conveyed the athletic nature of his services without putting too much emphasis on the glory muscles.
From there we built him a website with a lot of wicked features and integrated it into WordPress so he could update it himself and blog his heart out. What you really need to do to see how genius this website is is get yourself into the exclusive members area with the instructional vidoes. How? Shoot him an email.
Try it out here: http://marcoathletics.com/
Branding Matters – A Peak Into the Fascinating World of Behavioral Economics and Consumer Psychology
Pepsi and Coke both claim that taste tests prove that their product tastes better. So who’s lying? Pepsi outperforms Coke on taste tests—but only the blind ones. When the loveable Coca-Cola branding is visible Coke crushes Pepsi. Something’s fishy, right? Turns out Coke actually tastes as good as it does because of the branding. Strip the branding from it and people get less enjoyment out of it. In steps Pepsi, with inferior branding and a superior drink and poof: things get baffling. I know it sounds ridiculous, I know. And here’s another weird one: energy drinks work better the more expensive they are. Even with identical products (with identical bottles and branding), when an energy drink is labeled as being more expensive people get a higher high from it. Simply messing with the price tags on something can influence how effective it is. Scarily enough, the same holds true for medicine. Read More
4HB – Cheap Adjustable Kettlebell for Workouts
We made a quick video putting together the T-Handle for two-handed throws as shown in Tim Ferriss’s (check out his blog here) new masterpiece, The 4-Hour Body. Kettlebells are a great workout for your posterior but it can quickly become expensive as you buy new, heavier weights or adjustable sets. This is a DIY kit simply made of typical plumbing items that can be taken apart and transported, assembled quickly, and is cheap. Read More
Ideal Male Body Survey: A Few Fun Minutes Of Your Time Will Really Help Us Out
Update: the results are in! Check ’em out.
We’ve been posting about health, fitness, rapid fat loss, HIIT, weight training and adding lean muscle mass to your frame. We’re pretty passionate about it. We like the results, we like the process and we even like the science behind it. What we’re trying to figure out now is what do you guys have as an end goal? What do women want in a man when it comes to their body, health and fitness? What are men striving for when they change their diet and head to the gym? Who’s the top dog? Ryan Reynolds, Brad Pitt, Ollie Sykes, Bob Harper? Zyzz? Arnold? Ronnie Coleman? Frank Zane? In order to help you get there we need to find that out.