Posts by Shane Duquette

Branding Matters – A Peak Into the Fascinating World of Behavioral Economics and Consumer Psychology

Pepsi and Coke both claim that taste tests prove that their product tastes better. So who’s lying? Pepsi outperforms Coke on taste tests—but only the blind ones. When the loveable Coca-Cola branding is visible Coke crushes Pepsi. Something’s fishy, right? Turns out Coke actually tastes as good as it does because of the branding. Strip the branding from it and people get less enjoyment out of it. In steps Pepsi, with inferior branding and a superior drink and poof: things get baffling. I know it sounds ridiculous, I know. And here’s another weird one: energy drinks work better the more expensive they are. Even with identical products (with identical bottles and branding), when an energy drink is labeled as being more expensive people get a higher high from it. Simply messing with the price tags on something can influence how effective it is. Scarily enough, the same holds true for medicine. Read More

Ideal Male Body Survey: A Few Fun Minutes Of Your Time Will Really Help Us Out

Update: the results are in! Check ’em out.

We’ve been posting about health, fitness, rapid fat loss, HIIT, weight training and adding lean muscle mass to your frame. We’re pretty passionate about it. We like the results, we like the process and we even like the science behind it. What we’re trying to figure out now is what do you guys have as an end goal?  What do women want in a man when it comes to their body, health and fitness? What are men striving for when they change their diet and head to the gym? Who’s the top dog? Ryan Reynolds, Brad Pitt, Ollie Sykes, Bob Harper? Zyzz? Arnold? Ronnie Coleman? Frank Zane? In order to help you get there we need to find that out.

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Bodybuilding: Lean to Mean

If you’ve been reading our fitness blog I know what you’re thinking: “Uh oh. Foxhound with their shirts off again.” Yep. Our first official bodybuilding photo-shoot has become our second official Foxhound-team-effort-photo-shoot (if you missed our first one, the grad shoot, it’s right here).

So what makes this one special? Well. It took a lot of work, mostly in the gym. The photo-shoot itself was also rather tough. Flexing isn’t as fun as our smiles make it seem. But that’s the test of a true bodybuilding pose, right? Can you hold it while smiling. So we tried our best to smile our hearts out. A lot of effort went into the poses themselves, too. There are a lot of particulars to each pose.

The photography is probably what you’re curious about though. They aren’t HDR photos and they aren’t painted—in fact, they aren’t even touched up! We got this effect by combining four things: Dynamic lighting, olive oil, boosted clarity (Adobe Lightroom) and Jared’s Photoshop sharpening algorithm. I know everyone paints on muscles these days, and it’s more or less accepted. But this isn’t 300 or Twilight, this is our attempt at a legitimate bodybuilding shoot, so we tried to keep it real. We didn’t brush on muscles with make-up, we didn’t paint them in Photoshop, we didn’t selectively boost shadows—we didn’t even remove pimples or smooth out pores. This is us . . . albeit well lit and covered in oil.

Lean to Mean Finale! A Summer’s Worth of Packing on Muscle and Tearing Off Fat. From Bony to Beastly.

Lean to Mean Finale, Shane Duquette, Jared Polowick, Willem

Lean to Mean was the name of our four-month “ectomorph transformation,” as we’ve learned it’s often called. We followed a different bodybuilding routine each month, we diligently tracked our progress, and we photographed absolutely everything.

2019 Update: we’ve come a long way since then. Read the updated story in our article about going from skinny to muscular.

Now, Jared and I are both “ectomorphs.” We’re naturally skinny guys, we’ve always had a hard time gaining weight, and we have a lot of trouble eating the sheer volume of food in most bulking diets.

However, to make things more interesting, we added in a control group. Or, rather, we added in an average overweight guy who was trying to lose weight. His name is Willem, and he started his journey last year when we planned out a diet that helped him lose twenty pounds in a single month. (More on that in our article about how to lose fat.)

Jared and I, skinny ectomorphs that we were, decided to do a hypertrophy training program designed to help us gain muscle. Willem, on the other hand, decided to be more physically active and do more cardio.

So, what we’ve got here are before and after pictures and measurements. We’ve all gotten bigger. We’ve all gotten leaner. And we’re pretty happy with our results. We’ve gone from Bony to Beastly (or at least we’d like to think we did) in just one summer.

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