Bony to Beastly‘s our program that teaches ectomorphs how to gain weight—or more specifically how to gain muscle. Both Jared and I struggled through our entire teens and early 20s with skinny boyish bodies. We decided to change once and for all, saw tremendous gains, and 4 months later we were, well, a hell of a lot heavier.
In the process we teamed up with an incredible strength/athletics coach, named Marco. Marco had been in the same boat that we were—the skinny ectomorph boat. He has long lanky limbs, stands at nearly 6’4″ and struggled with his physique all through high school because he had no idea how to gain muscle. Over the course of 7 years he became a personal trainer, got himself a health sciences degree, interned at some impressive athletic performance gyms scattered throughout the states, and now coaches pro football players into putting on mass, increasing strength and improving their athletic performance — if there’s anyone out there that knows the secrets of how to gain muscle fast it’s Marco.
Jared and I became ectomorph bodybuilding “experts” coming at it from the other side — the geeky side. Jared and I, as you know, are graphic designers. We took to the internet and devoured every single article out there. We rigorously tested every ectomorph workout and diet that had valid research to back it up and we kept track of a variety of metrics — body measurements, weight, fat percentage, strength gains, etc — as well as photo-documenting everything.
When we posted the results of our four month ectomorph bodybuilding experiment online we got a fair bit of attention from people in the exact same situation as us. I was getting a few emails every morning from ectomorphs that had seen our results and were trying to figure out how to gain muscle and transform themselves.
We decided to make an ectomorph workout / nutrition program with Marco with the goal of transforming an ectomorph into a man with powerful masculine physique and a healthy lifestyle. And we’ve developing an online ectomorph community to go along with it. So far I couldn’t be happier with it — we’ve got a rockstar team of beta testers that are doing phenomenally well. This program focuses on gaining muscle fast, sure, and it’s got a large emphasis on improving aesthetics through postural improvements as well. What really impressed us with Marco’s approach to training though is that it not only builds a physique that looks powerful — it builds a physique that’s athletic, healthy and functional. It will improve pretty much every aspect of your life, from how you look to how you perform and even to how you feel.
We’re really excited about this program. It’s the most cutting edge and in-depth muscle-building program we’ve seen on the market, and our beta testers are already seeing incredible gains to their muscle mass. As I’m writing this our oldest beta tester is 6 weeks in and up by 14 pounds while also seemingly losing fat. The slowest gains we’ve seen, 2 pounds / week, are actually really impressive as well, and puts them on track to gain 32 pounds of muscle over 4 months. Perfect.
And best of all, it’s now live! Check it out here.
We’ve officially entered closed beta for our upcoming ectomorph transformation program. So far our testers are up by 5-10 pounds of lean mass in the first 2 weeks — pretty good! And we think we’ll be seeing even better results soon as they fully gear into the program.
The holidays are over and our skinny man’s muscle manual is coming along well. We’ve got a lot of the content written up, a ton of great recipes, and this weekend we’re filming instructional videos that will explain the workouts. Stay tuned!
We wanted to figure out which male body types women would find the most attractive, as well as which body types men thought women would find the most attractive. To do this, we ran an informal study, surveying a little over 1000 people to see which bodies they preferred. The results surprised us.
We created several photo arrays and asked women to rate which male bodies they found the most attractive. Then we asked men to guess which bodies the women had picked. It quickly became clear that most men were trying to build bodies that women didn’t even find attractive, let alone ideal.
There were some surprises for women, too. For example, when we asked women which celebrity had the most attractive body, the most popular response was Ryan Reynolds. However, when we cropped his head off and placed his body in a line-up, they told us that his body was overly lean and musclebound.
On the other hand, Brad Pitt’s headless body (as Tyler Durden in Fight Club), performed incredibly well in the photo arrays, being rated as extremely attractive by both men and women, showing that there is some overlap between male and female preferences. But what was so special about this particular body type?
After all, Ryan Reynolds is only slightly leaner and more muscular than Brad Pitt, and yet those small changes made a dramatic difference (for the worse). Women thought that Brad Pitt looked strong and healthy, whereas they thought Ryan Reynolds looked like a fitness model, assuming that he must be obsessed with his appearance.
Along with covering which male bodies and physical traits were rated as the most attractive by women, we’ll also cover which physiques men found the most impressive, and what level of leanness and muscularity guys were most eager to achieve.
Marco’s the man. He’s been a huge fitness/health asset to us and he’s helped us in our quest to pack on a lot of pounds — 45lbs to be exact, if you add up Jared and I’s muscle gain. As a personal trainer you’d be hard pressed to find better… and no one does presses harder? I can’t really figure out how to make that joke work. So here’s what we did:
After several rounds of thumbnails and sketches we made him this awesome logo of a runner (okay the runner did look a bit like a prancer). I raised the concern that it might look a little dandy for his football playing target audience. He agreed. I went back and created this really great leaping man. We then decided to opt for just the legs. Marco deals with athletics and performance more so than aesthetics and bodybuilding, like we do. We felt the legs better conveyed the athletic nature of his services without putting too much emphasis on the glory muscles.
From there we built him a website with a lot of wicked features and integrated it into WordPress so he could update it himself and blog his heart out. What you really need to do to see how genius this website is is get yourself into the exclusive members area with the instructional vidoes. How? Shoot him an email.
Try it out here: http://marcoathletics.com/