The irony of this commercial is the typical skinny jeans wearer would opt for a full-bodied craft beer that you’ve never even heard of and respectfully decline this spring water being bottled and labeled as Miller Lite.
It wasn’t that long ago that Levi’s had their grand debut of the ‘Ex-Girlfriend’ jean. A play off of the ‘boyfriend’ jeans meant for women, the ‘Ex-Girlfriend’ jean is for men who have an edgy style and wanted the all-snug fit of their old girlfriends jean (plus some breathing room on the rise). As a fan and wearer of skinny jeans for over 8 years now, I had a quick look and moved on. These skinny jeans were really nothing revolutionary…
But I was wrong. I searched for the jeans again today on Google to have another look and what I found was surprising. These jeans were revolutionary – in terms of marketing. All it took was a clever name and it seems like the whole Western world had finally became aware of the existence of skinny jeans. These jeans have been featured (mockingly) on hundreds of blogs and the Ellen show, while beer commercials ridicule those who wear them. Reading vulgar and hateful comments and listening to pointless rants about how no true man wears skinny jeans have made me realize that the mainstream consumer is extremely hypocritical when it comes to fashion and they don’t even know it.
We made a quick video putting together the T-Handle for two-handed throws as shown in Tim Ferriss’s (check out his blog here) new masterpiece, The 4-Hour Body. Kettlebells are a great workout for your posterior but it can quickly become expensive as you buy new, heavier weights or adjustable sets. This is a DIY kit simply made of typical plumbing items that can be taken apart and transported, assembled quickly, and is cheap.
Our website, after many tweaks and revisions, is finally seeing the light of day. We’ve been happily slaving away on a few projects and we’re pleased to release our website alongside our first video from our ‘Lean To Mean’ series on bodybuilding (the name is still tentative…have any suggestions?). Our website is a work in progress so stay tuned either through our blog, our Feedburner rss, or sign-up for our newsletter. We know there’s an extra hand in our picture but we’ve got a new picture in the works. We’re excited. We hope you have a glance at our work and what we’re doing. Give us a shout if you have any questions or comments.
Shane & Jared