The Design Studio That Got Carried Away in the Gym

shane-duquette-jared-polowick-foxhound-studio-toronto

We were graphic designers once. Lifting weights? That was for bros. And besides, we'd already tried and failed several times, and we'd already decided to blame those failures on our crappy ectomorph genetics.

But after many long days spent hunched over our computers, our bodies were withering away. "Clinically underweight" became painfully underweight, and soon we couldn't ignore that pain any longer. So we decided to bulk up. We would do whatever it took, even if that meant going back to the gym. (We really didn't want to go back to the gym.)

The thing is, this time it worked. Jared gained 22 pounds in five weeks, Shane gained 12. We had gotten "impossible" results.

The emails started flowing in. Skinny guys were asking us for advice, and not-so-skinny guys were accusing us of taking steroids, photoshopping our photos, and suggesting that several years must have passed between our progress photos.

Honestly, we were just as surprised as everyone else. Why did this bulking attempt work when all of our other attempts had failed?

We were getting these emails asking for advice, and yeah, we were pretty excited about our gains, but the process was miserable. Eating that much food sucked. It sucked so, so bad. Our skinny stomachs weren't designed for bulking diets, and s0 we had to spend several hours each day force-feeding ourselves. We felt nauseous all day long. Moreover, our results were starting to plateau, and we had no idea why.

So we found an expert who could help us: Marco Walker-Ng, a strength and conditioning coach who was helping professional football and Olympic rugby players bulk up. Impressive qualifications, yes, but what truly impressed us was that he was a naturally skinny guy who had gained 63 pounds. He also had a health sciences degree and had studied under Eric Cressey—a hero in the scientific muscle-building world. We offered to help Marco build a website if he would help us build our bodies. Best trade ever.

He taught us how to make a workout shake, and immediately our diets got easier. He gave us a proper workout routine, and within a couple of weeks our muscle gains were back on track. He taught us about balancing stress and recovery, and soon this new lifestyle became incredibly rewarding.

Not long after that, Jared gained 45 pounds, Shane gained 55 pounds, and the emails from other skinny guys kept rolling in. We kept on doing our best to help them, and with Marco's workout programs, it was going astonishingly well. At first, we had a couple of beta testers gain 20 pounds over the course of a couple of months. And then one of them, Obe, gained 20 pounds in four weeks. The emails kept coming in. Our testers were stoked with their results, and we knew that we were onto something.

Not only had we gotten results ourselves, but our results were so dramatic that they had made us internet famous, which had skinny guys emailing us, and then their results were making us even more internet famous.

Now, we weren't that famous, and this was back in 2010, back when the online fitness community hadn’t blossomed yet. Back then, we were the only ones talking about building muscle as naturally skinny guys with tiny stomachs, insane metabolisms, and hardgainer genetics. We were the only people writing articles about: how to make a weight-gain workout shake, how to eat more calories, and how to build broader shoulders.

We had hated being skinny, people were asking for help, and we wanted to help them. So the three of us decided to create Bony to Beastly together. Marco would be the strength and conditioning coach; we would be the writers, illustrators, designers, videographers, and marketers. The three of us made hundreds of videos and six months of workout programming, wrote a detailed lifting and diet plan, and created an online community where we could coach people.

And it took off! In fact, it was doing so well that skinny women started complaining. Why were we only helping guys? That was bullshit. And we agreed. So we made a program for skinny women, too. Bony to Bombshell was born.

Bony to Bombshell took off too, which left us with a difficult decision. We decided to shut down our design studio and pursue Bony to Beastly and Bony to Bombshell full time.

We’ve now had the honour of helping over 7,500 skinny people finally gain weight, defeating their skinniness once and for all.

In the meantime, we kept fielding questions from our non-skinny friends and family. On top of that, we kept getting emails from Bony to Beastly and Bombshell alumni's, asking if we could help their non-skinny wife/husband/mom/dad, etc.

We decided to create a new project called Outlive. It would focus on helping the average guy and gal get their dream body—not just skinny people.

Bony to Beastly

Our specialty is helping the skinniest, most ectomorphic, hardgaineriest of guys gain 20–70 pounds, finishing at the same body fat percentage as they started at. Why? Because we know that it can change your life, just like it changed ours. You'll look way better, feel way better, and think way better. You'll be living a bigger, better life.

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Bony to Bombshell

The Bony to Bombshell mission is to help skinny/thin/hardgainer, ectomorphic, and string-bean women build muscle no matter how skinny they are, and even if they’ve failed in the past. There’s no unproven fluff, there are no filler ingredients, and there are no techniques that are not evidence-based.

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Outlive

The Outlive mission is to those who want to have get bigger, get leaner, and more athletic—without moonlighting as a professional bodybuilder.

We make systems designed to fit into real life. Outlive is for those who need to put their career, studies, or their family as their first priority, but still want to take their body to the next-level.

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