Bony to Beastly

Posted by W. Shane Duquette

Bony to Beastly‘s our program that teaches ectomorphs how to gain weight—or more specifically how to gain muscle. Both Jared and I struggled through our entire teens and early 20s with skinny boyish bodies. We decided to change once and for all, saw tremendous gains, and 4 months later we were, well, a hell of a lot heavier.

In the process we teamed up with an incredible strength/athletics coach, named Marco. Marco had been in the same boat that we were—the skinny ectomorph boat. He has long lanky limbs, stands at nearly 6’4″ and struggled with his physique all through high school because he had no idea how to gain muscle. Over the course of 7 years he became a personal trainer, got himself a health sciences degree, interned at some impressive athletic performance gyms scattered throughout the states, and now coaches pro football players into putting on mass, increasing strength and improving their athletic performance — if there’s anyone out there that knows the secrets of how to gain muscle fast it’s Marco.

Jared and I became ectomorph bodybuilding “experts” coming at it from the other side — the geeky side. Jared and I, as you know, are graphic designers. We took to the internet and devoured every single article out there. We rigorously tested every ectomorph workout and diet that had valid research to back it up and  we kept track of a variety of metrics — body measurements, weight, fat percentage, strength gains, etc — as well as photo-documenting everything.

When we posted the results of our four month ectomorph bodybuilding experiment online we got a fair bit of attention from people in the exact same situation as us. I was getting a few emails every morning from ectomorphs that had seen our results and were trying to figure out how to gain muscle and transform themselves.

We decided to make an ectomorph workout / nutrition program with Marco with the goal of transforming an ectomorph into a man with powerful masculine physique and a healthy lifestyle. And we’ve developing an online ectomorph community to go along with it. So far I couldn’t be happier with it — we’ve got a rockstar team of beta testers that are doing phenomenally well. This program focuses on gaining muscle fast, sure, and it’s got a large emphasis on improving aesthetics through postural improvements as well. What really impressed us with Marco’s approach to training though is that it not only builds a physique that looks powerful — it builds a physique that’s athletic, healthy and functional. It will improve pretty much every aspect of your life, from how you look to how you perform and even to how you feel.

We’re really excited about this program. It’s the most cutting edge and in-depth muscle-building program we’ve seen on the market, and our beta testers are already seeing incredible gains to their muscle mass. As I’m writing this our oldest beta tester is 6 weeks in and up by 14 pounds while also seemingly losing fat. The slowest gains we’ve seen, 2 pounds / week, are actually really impressive as well, and puts them on track to gain 32 pounds of muscle over 4 months. Perfect.

And best of all, it’s now live! Check it out here.

Monday, February 27th, 2012

Bodybuilding: Lean to Mean

Posted by W. Shane Duquette
Filed under Photography, Work

If you’ve been reading our fitness blog I know what you’re thinking: “Uh oh. Foxhound with their shirts off again.” Yep. Our first official bodybuilding photo-shoot has become our second official Foxhound-team-effort-photo-shoot (if you missed our first one, the grad shoot, it’s right here).

So what makes this one special? Well. It took a lot of work, mostly in the gym. The photo-shoot itself was also rather tough. Flexing isn’t as fun as our smiles make it seem. But that’s the test of a true bodybuilding pose, right? Can you hold it while smiling. So we tried our best to smile our hearts out. A lot of effort went into the poses themselves, too. There are a lot of particulars to each pose.

The photography is probably what you’re curious about though. They aren’t HDR photos and they aren’t painted—in fact, they aren’t even touched up! We got this effect by combining four things: Dynamic lighting, olive oil, boosted clarity (Adobe Lightroom) and Jared’s Photoshop sharpening algorithm. I know everyone paints on muscles these days, and it’s more or less accepted. But this isn’t 300 or Twilight, this is our attempt at a legitimate bodybuilding shoot, so we tried to keep it real. We didn’t brush on muscles with make-up, we didn’t paint them in Photoshop, we didn’t selectively boost shadows—we didn’t even remove pimples or smooth out pores. This is us . . . albeit well lit and covered in oil.

Tuesday, September 14th, 2010

Live The Moment

Posted by Jared Polowick
Filed under Motion, Photography, Print, Work

This series of motion and print work investigates the way technology is embedded into the lives of ‘Digital Natives’. Digital Natives are the first generation to ever be raised entirely in a digital world. According to an article on Macleans.ca, constant access to technology is rewiring this generation’s brains negatively. The article claimed technology is replacing the development of social skills, literacy, the will to read, etc. with the development of skills related to technology such as the ability to sort through lots of information quickly. More so, the pervasiveness of technology is taking us out of the moment and making our experiences more passive.

Portraits

Posted by Jared Polowick
Filed under Photography, Work

A collection of portrait photography. Click on landscape-oriented photographs to see them larger.

Wednesday, June 23rd, 2010

YSDN10 Gradshow Photos

Posted by Jared Polowick
Filed under Motion, Photography, Work

We had the opportunity to photograph the graduating students of the York / Sheridan Joint Program in Design (YSDN) for the 10th annual Graduate Exhibition, which is entirely financed, designed, and produced by the graduating class. 2010 marked the departure from the traditional ‘booth’ approach where graduates were responsible for their own space (a booth) during the show. The show became category based (3D, Systems, Book, Editorial, Screen) with different students’ work intermingled throughout the show. This new approach was meant to focus more on the work created by the graduating class as a whole, rather than on any one particular student’s work. This more unified approach was present from the initial conceptual ideas of the show right down to the physical display of the work. We wanted the photographs to represent the change as well.

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