Motion

Bony to Beastly

Bony to Beastly‘s our program that teaches ectomorphs how to gain weight—or more specifically how to gain muscle. Both Jared and I struggled through our entire teens and early 20s with skinny boyish bodies. We decided to change once and for all, saw tremendous gains, and 4 months later we were, well, a hell of a lot heavier.

In the process we teamed up with an incredible strength/athletics coach, named Marco. Marco had been in the same boat that we were—the skinny ectomorph boat. He has long lanky limbs, stands at nearly 6’4″ and struggled with his physique all through high school because he had no idea how to gain muscle. Over the course of 7 years he became a personal trainer, got himself a health sciences degree, interned at some impressive athletic performance gyms scattered throughout the states, and now coaches pro football players into putting on mass, increasing strength and improving their athletic performance — if there’s anyone out there that knows the secrets of how to gain muscle fast it’s Marco.

Jared and I became ectomorph bodybuilding “experts” coming at it from the other side — the geeky side. Jared and I, as you know, are graphic designers. We took to the internet and devoured every single article out there. We rigorously tested every ectomorph workout and diet that had valid research to back it up and  we kept track of a variety of metrics — body measurements, weight, fat percentage, strength gains, etc — as well as photo-documenting everything.

When we posted the results of our four month ectomorph bodybuilding experiment online we got a fair bit of attention from people in the exact same situation as us. I was getting a few emails every morning from ectomorphs that had seen our results and were trying to figure out how to gain muscle and transform themselves.

We decided to make an ectomorph workout / nutrition program with Marco with the goal of transforming an ectomorph into a man with powerful masculine physique and a healthy lifestyle. And we’ve developing an online ectomorph community to go along with it. So far I couldn’t be happier with it — we’ve got a rockstar team of beta testers that are doing phenomenally well. This program focuses on gaining muscle fast, sure, and it’s got a large emphasis on improving aesthetics through postural improvements as well. What really impressed us with Marco’s approach to training though is that it not only builds a physique that looks powerful — it builds a physique that’s athletic, healthy and functional. It will improve pretty much every aspect of your life, from how you look to how you perform and even to how you feel.

We’re really excited about this program. It’s the most cutting edge and in-depth muscle-building program we’ve seen on the market, and our beta testers are already seeing incredible gains to their muscle mass. As I’m writing this our oldest beta tester is 6 weeks in and up by 14 pounds while also seemingly losing fat. The slowest gains we’ve seen, 2 pounds / week, are actually really impressive as well, and puts them on track to gain 32 pounds of muscle over 4 months. Perfect.

And best of all, it’s now live! Check it out here.

Electric Courage

Electric Courage is another fun young tech start-up that we worked with recently. We designed their app and website, and then we brought their brand to life with some illustrations, which we later turned into an animation. So what is it?

Ever see someone you like, but just couldn’t talk yourself into making the first move? Wish you’d done something about it? Electric Courage is all about that confidence. No, not the liquid kind of courage, but rather the electric kind. It’s a social app that lets you spark attraction and start real-time conversations with people in the same bar as you.

It’s dependent on your honey having the app, but if they do have it, it’ll send them a push notification with your photo and message. Pretty cool, right? We thought so, and we had a blast working on this project.

Check ’em out: Electric Courage

Live The Moment

This series of motion and print work investigates the way technology is embedded into the lives of ‘Digital Natives’. Digital Natives are the first generation to ever be raised entirely in a digital world. According to an article on Macleans.ca, constant access to technology is rewiring this generation’s brains negatively. The article claimed technology is replacing the development of social skills, literacy, the will to read, etc. with the development of skills related to technology such as the ability to sort through lots of information quickly. More so, the pervasiveness of technology is taking us out of the moment and making our experiences more passive.

Man / Time

The video discusses, briefly, the history and evolution of man, with a focus on morality. Current ethical trends, such as veganism and going green, are looked at too. Finally, this video looks at where man might be headed next.

The modern man, half an evolutionary stage further and five belt sizes larger than other homo sapiens, illustrates the current state that first world people are in. But we aren’t only getting fatter, and while it may seem like evolution is moving backwards, we’re making unprecedented strides in the world of science and technology.

YSDN10 Gradshow Photos

We had the opportunity to photograph the graduating students of the York / Sheridan Joint Program in Design (YSDN) for the 10th annual Graduate Exhibition, which is entirely financed, designed, and produced by the graduating class. 2010 marked the departure from the traditional ‘booth’ approach where graduates were responsible for their own space (a booth) during the show. The show became category based (3D, Systems, Book, Editorial, Screen) with different students’ work intermingled throughout the show. This new approach was meant to focus more on the work created by the graduating class as a whole, rather than on any one particular student’s work. This more unified approach was present from the initial conceptual ideas of the show right down to the physical display of the work. We wanted the photographs to represent the change as well.