Marielle completed Bony to Beastly, our program for MEN, and finished with one hell of a bombshell body, as you can see. Tight abs, round ass, womanly strong curves, and an hourglass physique.
Now, after many requests, we’re putting together a strength training program specifically for women—women looking to lose around 5 pounds of fat while adding a ton of strong healthy feminine muscle in all the right places.
This isn’t a weird fad or diet. Marielle got there by eating healthy and wholesome food and lifting weights—heavy weights. This is a program for real women looking to love life and build a jaw-dropping body.
Bony to Beastly‘s our program that teaches ectomorphs how to gain weight—or more specifically how to gain muscle. Both Jared and I struggled through our entire teens and early 20s with skinny boyish bodies. We decided to change once and for all, saw tremendous gains, and 4 months later we were, well, a hell of a lot heavier.
In the process we teamed up with an incredible strength/athletics coach, named Marco. Marco had been in the same boat that we were—the skinny ectomorph boat. He has long lanky limbs, stands at nearly 6’4″ and struggled with his physique all through high school because he had no idea how to gain muscle. Over the course of 7 years he became a personal trainer, got himself a health sciences degree, interned at some impressive athletic performance gyms scattered throughout the states, and now coaches pro football players into putting on mass, increasing strength and improving their athletic performance — if there’s anyone out there that knows the secrets of how to gain muscle fast it’s Marco.
Jared and I became ectomorph bodybuilding “experts” coming at it from the other side — the geeky side. Jared and I, as you know, are graphic designers. We took to the internet and devoured every single article out there. We rigorously tested every ectomorph workout and diet that had valid research to back it up and we kept track of a variety of metrics — body measurements, weight, fat percentage, strength gains, etc — as well as photo-documenting everything.
When we posted the results of our four month ectomorph bodybuilding experiment online we got a fair bit of attention from people in the exact same situation as us. I was getting a few emails every morning from ectomorphs that had seen our results and were trying to figure out how to gain muscle and transform themselves.
We decided to make an ectomorph workout / nutrition program with Marco with the goal of transforming an ectomorph into a man with powerful masculine physique and a healthy lifestyle. And we’ve developing an online ectomorph community to go along with it. So far I couldn’t be happier with it — we’ve got a rockstar team of beta testers that are doing phenomenally well. This program focuses on gaining muscle fast, sure, and it’s got a large emphasis on improving aesthetics through postural improvements as well. What really impressed us with Marco’s approach to training though is that it not only builds a physique that looks powerful — it builds a physique that’s athletic, healthy and functional. It will improve pretty much every aspect of your life, from how you look to how you perform and even to how you feel.
We’re really excited about this program. It’s the most cutting edge and in-depth muscle-building program we’ve seen on the market, and our beta testers are already seeing incredible gains to their muscle mass. As I’m writing this our oldest beta tester is 6 weeks in and up by 14 pounds while also seemingly losing fat. The slowest gains we’ve seen, 2 pounds / week, are actually really impressive as well, and puts them on track to gain 32 pounds of muscle over 4 months. Perfect.
And best of all, it’s now live! Check it out here.
We aren’t going to say much, but we’re pretty excited. We’re working with Artbarn Media (an incredible marketing and social media agency), and Metalworks (the premier recording studio in Canada) as GUI designers on an incredible incredible music project. Stay tuned!
This team came to us and let our imaginations run wild. It’s rare that we get a company that just puts total blind faith in us when it comes to their brand. And we were so so pleased when they weren’t disappointed! On the contrary, I think it’s one of the raddest brands we’ve built yet. Sometimes the best and most inspirational feedback you can get is “do your thing, we trust you!”. Some wicked people came together to make Posterboard a reality and we couldn’t be happier with how everything came out! We designed the brand, app, website, helped with the copy and made a bunch of collateral gear. Cool people. Cool project.
What does it do? Posterboard is a social reporting app. It lets you snag a photo, post it to the app, rate other photos up and down. The cool thing about it though is that it’s location based. All of the photos are located on a map. You can prowl around the city using the map and see what’s going on around you in real time — check out the screenshots.
We love working with young entrepreneurs and cool tech start-ups, and these guys are one of the reasons why. They’re truly a wicked team to work with.
Check ’em out: Posterboard
Marco’s the man. He’s been a huge fitness/health asset to us and he’s helped us in our quest to pack on a lot of pounds — 45lbs to be exact, if you add up Jared and I’s muscle gain. As a personal trainer you’d be hard pressed to find better… and no one does presses harder? I can’t really figure out how to make that joke work. So here’s what we did:
After several rounds of thumbnails and sketches we made him this awesome logo of a runner (okay the runner did look a bit like a prancer). I raised the concern that it might look a little dandy for his football playing target audience. He agreed. I went back and created this really great leaping man. We then decided to opt for just the legs. Marco deals with athletics and performance more so than aesthetics and bodybuilding, like we do. We felt the legs better conveyed the athletic nature of his services without putting too much emphasis on the glory muscles.
From there we built him a website with a lot of wicked features and integrated it into WordPress so he could update it himself and blog his heart out. What you really need to do to see how genius this website is is get yourself into the exclusive members area with the instructional vidoes. How? Shoot him an email.
Try it out here: http://marcoathletics.com/