The irony of this commercial is the typical skinny jeans wearer would opt for a full-bodied craft beer that you’ve never even heard of and respectfully decline this spring water being bottled and labeled as Miller Lite.
It wasn’t that long ago that Levi’s had their grand debut of the ‘Ex-Girlfriend’ jean. A play off of the ‘boyfriend’ jeans meant for women, the ‘Ex-Girlfriend’ jean is for men who have an edgy style and wanted the all-snug fit of their old girlfriends jean (plus some breathing room on the rise). As a fan and wearer of skinny jeans for over 8 years now, I had a quick look and moved on. These skinny jeans were really nothing revolutionary…
But I was wrong. I searched for the jeans again today on Google to have another look and what I found was surprising. These jeans were revolutionary – in terms of marketing. All it took was a clever name and it seems like the whole Western world had finally became aware of the existence of skinny jeans. These jeans have been featured (mockingly) on hundreds of blogs and the Ellen show, while beer commercials ridicule those who wear them. Reading vulgar and hateful comments and listening to pointless rants about how no true man wears skinny jeans have made me realize that the mainstream consumer is extremely hypocritical when it comes to fashion and they don’t even know it.
Walking around with salt stains on your boots is like walking around naked with black socks – totally cool in my books. But if you want to switch things up this year (and keep your boots for longer than a season) then it’s time to take some preventative measures. If your shoes are already stained, you still have hope…unless of course your shoes already look like this. Inside I’ll show you how to prevent permanent salt stains as well as removing them.