Archive for January 2011

Branding Matters – A Peak Into the Fascinating World of Behavioral Economics and Consumer Psychology

Pepsi and Coke both claim that taste tests prove that their product tastes better. So who’s lying? Pepsi outperforms Coke on taste tests—but only the blind ones. When the loveable Coca-Cola branding is visible Coke crushes Pepsi. Something’s fishy, right? Turns out Coke actually tastes as good as it does because of the branding. Strip the branding from it and people get less enjoyment out of it. In steps Pepsi, with inferior branding and a superior drink and poof: things get baffling. I know it sounds ridiculous, I know. And here’s another weird one: energy drinks work better the more expensive they are. Even with identical products (with identical bottles and branding), when an energy drink is labeled as being more expensive people get a higher high from it. Simply messing with the price tags on something can influence how effective it is. Scarily enough, the same holds true for medicine. Read More

4HB – Cheap Adjustable Kettlebell for Workouts

We made a quick video putting together the T-Handle for two-handed throws as shown in Tim Ferriss’s (check out his blog here) new masterpiece, The 4-Hour Body. Kettlebells are a great workout for your posterior but it can quickly become expensive as you buy new, heavier weights or adjustable sets. This is a DIY kit simply made of typical plumbing items that can be taken apart and transported, assembled quickly, and is cheap. Read More

How to Protect Your Leather Boots & Shoes From Being Ruined by Salt Stains This Winter

Walking around with salt stains on your boots is like walking around naked with black socks – totally cool in my books. But if you want to switch things up this year (and keep your boots for longer than a season) then it’s time to take some preventative measures. If your shoes are already stained, you still have hope…unless of course your shoes already look like this. Inside I’ll show you how to prevent permanent salt stains as well as removing them.

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